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Episode 5: Lead Yourself First, The Numbers Follow with Ashley Deland

Episode Description

Ashley Deland, award winning business advisor and women’s leadership advocate, joins Christine for a candid conversation about what it really takes to grow a business. In this episode, they explore the connection between personal leadership and financial performance, the bold decisions required at each new level, and why your business can only grow as far as your ability to lead it.


This episode is about becoming the business owner who can lead themselves first, make bigger decisions, hold greater success and build a business that reflects where they're going, not where they've been.


Key Topics

  • Financial leadership as knowing your numbers and empowering decisions
  • The facade of overnight success and the reality of behind-the-scenes work
  • The importance of mindset and self-development in business
  • Imprinted beliefs and their impact on financial and strategic decisions
  • The role of intuition and decision-making in business pivots
  • Embodiment of the next-level self during challenging times
  • The significance of early strategic planning and mentorship
  • The dangers of outsourcing from avoidance and fear
  • The concept of scaling safely through internal and external alignment


Chapters

00:01 Introduction to Ashley Deland and episode overview

02:15 The overlooked aspects of business and leadership

04:54 The facade of overnight success and the behind-the-scenes reality

05:38 How mindset and leadership show up in financials

06:43 Building the business owner behind the business and mindset evolution

09:02 The importance of leadership in business success

11:17 Identity-led execution versus superficial confidence

12:10 The power of waking up as the business owner you want to be

15:59 The internal work of success and internal equation

17:19 The role of leadership in financial and business decisions

18:34 The danger of micromanaging and outsourcing from avoidance

23:43 Redefining success beyond superficial markers

24:28 Aligning business goals with personal freedom

26:25 Timing for starting financial and strategic planning

30:28 Embodiment during tough times and resilience

32:09 The significance of discomfort and growth in success

38:25 The power of decision and intuition in pivoting

41:55 The importance of purpose and deep why in decision-making

42:25 How to begin shifting into the next level of leadership